Focus Groups讨论组
•Form of group interviewing, which is distinct from individual interviews because of emphasis on interaction between participants.
一组人é¢è°ˆå½¢å¼ï¼Œä¸Žä¸ªäººé¢è°ˆçš„区别在于强调å‚与者之间的交æµ
•Ideally participants share and reflect upon each other’s experiences å‚与者互相分享和å‚考彼æ¤çš„ç»éªŒ
•General guidelines一般指导方针:
–60-90 minutes in length一次讨论60-90分钟长
–5-8 participants 5-8 个å‚与者
–Start with 2 to 3 focus groups and then decide if need to conduct more sessions开始 2到3次讨论,然åŽå†³å®šæ˜¯å¦éœ€è¦æ›´å¤šæ¬¡çš„讨论
–Requires trained facilitator and recorderè¦æ±‚组织者åŠå½•éŸ³æœº
Focus Groups Advantages 讨论组方法的优点
•Useful in exploring research topics, developing questions, clarifying concepts for surveys or individual in depth interviews
é€‚äºŽæŽ¢ç´¢ç ”ç©¶è¯¾é¢˜ï¼Œå‘现问题,为调查法或个人é¢è°ˆæ³•æ¾„清概念
•Valuable for interpreting puzzling survey results by obtaining in depth explanation and responses from small number of respondents
调查法有时产生莫å其妙的调查结果。讨论组法å¯ä»¥ç»„织一å°éƒ¨åˆ†å—调查者进行讨论,深入了解并对奇怪的调查结果
进行解释
•Ideal when a population is hard to reach through survey method 当特定人å£å¾ˆéš¾ç”¨è°ƒæŸ¥æ³•è”系时,讨论组法是一个较好选择
•Collects more information in a shorter amount of time than with individual interviews 在çŸæ—¶é—´å†…比个人é¢è°ˆæ”¶é›†æ›´å¤šä¿¡æ¯
•Relatively low cost compared to individual interviews and observation 比个人é¢è°ˆæ³•å’Œè§‚察法æˆæœ¬ä½Ž
Focus Groups Disadvantages 讨论组方法的缺点
•Recruiting and scheduling participants can be very challenging (hint: use community organizations as partners)
招集到åˆé€‚çš„å‚与者åŠå®‰æŽ’讨论ä¸å®¹æ˜“(æ示:å¯ä¸Žç¤¾åŒºç»„织åˆä½œ)
•Trained facilitators are essential å—过培è®çš„组织者ä¸å¯ç¼ºå°‘
•Certain people can dominate the discussion æŸäº›äººå¯èƒ½æ”¯é…讨论
•Recorder is essential because data can be more difficult to summarize than individual interviews
录音机ä¸å¯ç¼ºå°‘å› ä¸ºè®¨è®ºç»„æ³•çš„æ•°æ®æ¯”个人é¢è°ˆæ›´éš¾æ€»ç»“
•Results may not be representative of the population because of small numbers of people, who are not likely to be randomly
selected. 其结果有å¯èƒ½ä¸èƒ½ä»£è¡¨è¦è°ƒæŸ¥äººå£ï¼Œå› 为讨论å‚与者人数较少,而且他们å¯èƒ½ä¸æ˜¯éšæœºé€‰å‡ºæ¥çš„