Surveys调查     

 

•Collect information from individuals
•从个人收集信息
•Forms of surveys调查形式
–Mailed questionnaires邮寄问卷
–Telephone surveys电话调查
–In-person questionnaires (library exit surveys)个人调查 (图书馆出口调查)
–Electronic mail questionnaires电子邮件问卷
 
Survey Sampling  è°ƒæŸ¥æŠ½æ ·
•Must be certain that individuals are representative of the population that you want to survey
•确定所选个人在你所调查区域人口中具代表性
•400 completed surveys generally necessary to ensure that responses of individuals will be representative of population
•一般需至少400份问卷保障抽样代表所调查的人口
 
Sample Survey Planning Checklist    å…¸åž‹çš„调查计划清单
 
•Initial Planning Stage初始计划阶段
–Identify survey objectives  ç¡®å®šè°ƒæŸ¥ç›®æ ‡
–Review what others have done on the topic  äº†è§£å…¶ä»–人对此调查已做过的工作
–Review potential ethical issues that are related to protecting respondent privacy  
                            了解可能涉及的民族问题，保护受访者隐私
–Choose a survey method  é€‰å®šè°ƒæŸ¥æ–¹æ³•
 
•Designing the Survey 设计调查
–Investigate existing surveys  ç ”究以前的调查问卷
–Seek expert advice from others with survey experience  è¯·æ•™ä¸“家意见
–Write the questionnaire and cover letter  æ’°å†™é—®å·åŠä¿¡ä»¶
–Pilot test the survey  æµ‹è¯•
–Revise survey/cover letter as needed  å¦‚有需要，修改问卷及信件

•Data Analysis数据分析
 
–Determine data analysis needs, including special software requirements, if any ç¡®å®šæ•°æ®åˆ†æžéœ€æ±‚，包括 ç‰¹æ®Šè½¯ä»¶è¦æ±‚ 
–Develop process for inputting responses  æ‹Ÿå¥½è¾“入数据步骤
–Do a test run with a small data set  ç”¨ä¸€å°éƒ¨åˆ†æ•°æ®ä½œæµ‹è¯•
–Enter actual data from each survey  è¾“入所有数据
–Perform data analysis  æ‰§è¡Œæ•°æ®åˆ†æž
 

•Distribution Procedures发出程序 
–Create random distribution list  å»ºç«‹éšæœºå‘出名单
–Identify resources needed to produce and distribute surveys   ç¡®å®šåˆ¶ä½œå’Œå‘出问卷所需资源
–Track returns  è¿½è¸ªå›žä¿¡
–Prepare second distribution  å‡†å¤‡ç¬¬äºŒè½®å‘ä¿¡
 
 
•Final Report  æœ€ç»ˆæŠ¥å‘Š 
–Write report  å†™æŠ¥å‘Š
–Distribute report within the library organization  åœ¨å›¾ä¹¦é¦†å†…公布报告
–Distribute summary of results to general public  å°†è°ƒæŸ¥ç»“果概述对大众公布
 

•Follow-up后续跟踪 
–Conduct meetings with library staff  å›¾ä¹¦é¦†å‘˜å·¥å¼€ä¼š
–Implement report recommendations for improving services  æ‰§è¡ŒæŠ¥å‘Šä¸­æ‰€æå»ºè®®ä»¥æ”¹å–„服务
–Review after 12 months to see what additional actions need to be taken  ä¸€å¹´åŽå›žé¡¾ï¼Œçœ‹æ˜¯å¦éœ€é‡‡å–额外的行动计划
 
 

Survey Advantages  è°ƒæŸ¥æ–¹æ³•çš„优势 

•Best for collecting information on attitudes, opinions of a large number of people who are representative of a particular population  æœ€é€‚于收集代表特定区域人口的一大群人的态度，意见
•Fixed format of questions provides consistency  å›ºå®šçš„问题格式保持调查的一致性
•Cheaper, more cost effective than other methods  èŠ±è´¹å°‘，比其他方法更有成本效益
 
Survey Disadvantages  è°ƒæŸ¥æ–¹æ³•çš„缺点
 
•Do not provide in depth information  ä¸èƒ½æä¾›æœ‰æ·±åº¦çš„信息
 
•Poorly worded questions cannot be explained to respondents  å«ç³Šä¸æ¸…的问题不能解释给受调查者
 
•Good surveys hard to design, require considerable time and expense  å¥½çš„问卷较难设计，需要相当的时间和花费
 
•People’s perceptions and opinions may not predict their actual behavior äººä»¬çš„看法和意见不一定和他们的具体行为相符
 
•Response rates can be low  é—®å·å›žæ”¶çŽ‡å¯èƒ½è¾ƒä½Ž
 
•Often  responses not embedded in situational context  ç»å¸¸ç­”案没有其所处特定情形的说明

 

 

 


创建自: admin. 最后修改: 星期三 05 of 6月, 2013 21:12:02 MDT 作者 jo.bell282 points .
原始文件位于 https://evergreeneducation.org/wikipub/tiki-index.php?page=EEF_lib_assessment_survey