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Module B > Program purpose  
 

Program Purpose

Purpose puts it all together

The purpose of a program is to achieve outcomes.

• It is driven by audience needs and considerations (for whom).
• It provides a solution to meet those needs (what we do).
• It fulfills the organization’s mission.
• It defines audience, activities, services, and outcomes. 

A program purpose statement pulls all this together. We do what, for whom, for what outcome or benefit? 

Library example: Purpose

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