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Module B > Stakeholders  
 

 

Stakeholders

 

Stakeholder influence

Key stakeholders are your governing body, the participants, those who contribute time (partners) and money (funders). They decide whether to start the program, to participate in it and to keep it going.

Stakeholders influence Outcomes Based Planning and Evaluation because of what they want to know and how they will use the answers they get.

Stakeholder: Target audience
What they want to know: Is this fun? Educational? Useful? Is it worth my time? Am I interested in the topic?
How answers will be used: To decide to participate, To recommend the program

Stakeholder: Your organization
What they want to know: Is the program meeting the target audience's need? Does it serve our mission?
How answers will be used: To improve the program, To end program, To start another program

Stakeholder: Program Funders
What they want to know: Who does the program serve? Is the program effective?
How answers will be used: To decide on continued funding, To promote replication

Stakeholder: Program Partners
What they want to know: Is there equal responsibility? Which services produce outcomes?
How answers will be used: To change the process, To add partners, To change responsibilities.
 

Library example: Stakeholders influence

Stakeholders influence Outcomes Based Planning and Evaluation because of what they want to know and how they will use the answers.

For the Riverton Library Memoirs program, think what each stakeholder wants to know for this program.

Stakeholder: Memoir Writer (Target audience)
What they want to know: (Is this worth my time?) Will this help me write better? Will it be interesting enough to keep me coming?
How answers will be used: To decide to participate, To recommend the program

Stakeholder: Riverton Library (Your organization)
What they want to know: (Is the program meeting the target audience’s needs?) Does their writing improve? Do participants continue in the program?
How answers will be used: To improve the program, To end program, To start another program

Stakeholder: Library Services & Technology Grant (Funders)
What they want to know: (Who does the program serve? Is the program effective?) Library Services and Technology Grant Funders want to know the number and age of participants, how the funds were spent, what were the outcomes?
How answers will be used: To decide on continued funding, To promote replication

Stakeholder: Coffeehouse Owner
What they want to know: (Which services produce outcomes?) How many people attend the public reading from their book? Does this program build good will? Annoy other customers?
How answers will be used: To change the process, To add partners, To change responsibilities

 

Other stakeholders: from the community at large

Key stakeholders—your organization, funders and program partners—are central because they carry out the solution and pay for the program. Target audiences are also key because the solution is for them directly or indirectly. The outcome of the program is the benefit they gain from a program, the changes it makes in their lives. 

Other stakeholders from the community at large may care about the outcome but don’t participate in the solution, pay for it or put it in motion.  Think why the stakeholders below care about the program and how they might influence its planning or outcome.

"Media" : Good publicity can help; bad can hurt. The media are stakeholders in the sense of influencing your program, but they aren’t central unless they help fund or plan it.

"Competitors/ Peer Institutions" : If your program is successful, should they offer it, too? What can they learn from your report?

"Regulators" : Government regulations and professional guidelines influence the content of your program and may test the outcome.

Dig Deeper

Be sure to consider whether you have an important broader audience. Our cases show some interesting examples.

Some programs are small—in scope or in size. Poetry Express involved a poetry slam in one middle school, but an enthusiastic partner was the county’s 4-H Extension Agent who used the program to strengthen on-going cooperation with the school.

Some programs have important ties to university departments. The Peabody Museum’s Biodiversity program connects middle-school teachers with Yale University’s School of Medicine and School of Forestry and Environmental Studies. Corinth University Library’s Native American Preservation Internships draws on resources of the Native American Studies program.

Some programs have distribution beyond their local target audience as an aim. The Maps for Adventure of the Children’s Museum of Indianapolis has as a major aim the creation of a successful traveling exhibit. The Missouri Historical Society’s program Reading Bias, Writing Tolerance includes the Missouri Anti-Defamation League, a pioneer in creating programs to sensitize children to discrimination, and the Anti-Defamation League will want to adapt the program for nationwide use if successful in Missouri.

 

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创建自: JacmanChin403 points . 最后修改: 星期二 10 of 5月, 2011 03:46:08 MDT 作者 admin.