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Course Catalog | Chapter Directory Module B > Stakeholders
StakeholdersStakeholder influenceKey stakeholders are your governing body, the participants, those who contribute time (partners) and money (funders). They decide whether to start the program, to participate in it and to keep it going. Stakeholders influence Outcomes Based Planning and Evaluation because of what they want to know and how they will use the answers they get. Stakeholder: Target audience Stakeholder: Your organization Stakeholder: Program Funders Stakeholder: Program Partners Library example: Stakeholders influenceStakeholders influence Outcomes Based Planning and Evaluation because of what they want to know and how they will use the answers. For the Riverton Library Memoirs program, think what each stakeholder wants to know for this program. Stakeholder: Memoir Writer (Target audience) Stakeholder: Riverton Library (Your organization) Stakeholder: Library Services & Technology Grant (Funders) Stakeholder: Coffeehouse Owner
Other stakeholders: from the community at largeKey stakeholders—your organization, funders and program partners—are central because they carry out the solution and pay for the program. Target audiences are also key because the solution is for them directly or indirectly. The outcome of the program is the benefit they gain from a program, the changes it makes in their lives. Other stakeholders from the community at large may care about the outcome but don’t participate in the solution, pay for it or put it in motion. Think why the stakeholders below care about the program and how they might influence its planning or outcome. "Media" : Good publicity can help; bad can hurt. The media are stakeholders in the sense of influencing your program, but they aren’t central unless they help fund or plan it. "Competitors/ Peer Institutions" : If your program is successful, should they offer it, too? What can they learn from your report? "Regulators" : Government regulations and professional guidelines influence the content of your program and may test the outcome. Dig Deeper
Be sure to consider whether you have an important broader audience. Our cases show some interesting examples. Some programs are small—in scope or in size. Poetry Express involved a poetry slam in one middle school, but an enthusiastic partner was the county’s 4-H Extension Agent who used the program to strengthen on-going cooperation with the school. Some programs have important ties to university departments. The Peabody Museum’s Biodiversity program connects middle-school teachers with Yale University’s School of Medicine and School of Forestry and Environmental Studies. Corinth University Library’s Native American Preservation Internships draws on resources of the Native American Studies program. Some programs have distribution beyond their local target audience as an aim. The Maps for Adventure of the Children’s Museum of Indianapolis has as a major aim the creation of a successful traveling exhibit. The Missouri Historical Society’s program Reading Bias, Writing Tolerance includes the Missouri Anti-Defamation League, a pioneer in creating programs to sensitize children to discrimination, and the Anti-Defamation League will want to adapt the program for nationwide use if successful in Missouri.
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